Blogging, especially when combined with social media, is a powerful way to promote your business online. There are still many small business owners that are hesitant to make the jump and start a business blog, but they're missing out on a big opportunity.
There are several reasons why small business owners don't blog:
- It takes a commitment of time and resources that can be overwhelming.
- They don't know how to get started from a technical perspective.
- It can be challenging to develop a loyal, engaged following on a business blog that focuses on one specific topic.
- It can be difficult to consistently come up with interesting business-related post ideas.
But starting a business blog doesn't have to be an intimidating or overwhelming experience. Once you get started, the benefits of a business blog can make the effort worthwhile.
Here are five of the biggest reasons you should start a blog for your business.
1. Target Potential Clients
Business blogs typically don't involve direct promotion of your products and services, but that doesn't mean a blog isn't worthy marketing activity. The promotion just comes in a more passive way.
By discussing the industry you work in, the general services you provide, and the individual challenges of your target audience, you are getting your name in front of clients that may need and consider buying your product or hiring you for the services you provide.
2. Boost Your Website Traffic
Most business blogs are separate from a business' website, either created as a different section or as a different site entirely. Having a secondary location gives you a way to target new visitors and move the traffic to your products and services, online store or contact pages through in-content links and links in your navigation.
3. Establish Yourself as an Industry Expert
Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.
4. Develop a Community
One of the best parts of a successful business blog is the communication, collaboration and sharing that can take place in the comments. Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.
5. Create Valuable Person-to-Person Connections
A business blog doesn't have to be all business, all the time. You can avoid having a boring business blog by injecting some of your personality and personal brand, going off topic occasionally and using humor. Not only does this give your blog a little individuality, but it can also make you more relatable and approachable by your readers.
These are just a few of the benefits that can come with a successful business blog.
Although creating a successful business blog takes time, dedication and patience, once you get started, you'll be on your way to realizing these plus many more benefits.